By Jackson Blackledge, ECHELONN.IO

Last year, we generated $971M for ecommerce brands from $169M in ad spend.

This guide outlines the most important strategies and systems we rely on to manage and grow Google Ads accounts at scale. You’ll get our full playbook, backed by data from 160+ brands: what’s working, what’s dead, and what’s next for 2026.

By the end, you’ll walk away with a concrete game plan to scale your accounts heading into 2026.

Chapters:

Prospecting Focus: The Engine Behind Scalable Google Ads Accounts

Search Coverage: Dominating Google Shopping and Search Results

Top-of-funnel Informational Keywords: The $0.10 CPC Goldmine

Demand Gen: The Most Scalable Campaign Type On Google

Google Ads-Specific Landing Pages: The Scaling Unlock

AI Workflows & Automation: Save 20+ Hours of Manual Work Per Week

How We Can Help:

• Want our help setting this up for you? For brands spending more than $20k/mo. on Google Ads or making over 1 million annually, we’ll plug this entire system into your account so you can start making sales from YouTube Ads right away.
• Get our E-commerce Growth Toolkit: Get access to our free resources and tools including the Product Feed & GMC Optimization Checklist, YouTube Shorts Ads Playbook, The Most Profitable Landing Pages For Google Ads, and more.
• Get our Google Ads newsletter—where we share Google Ads findings from our accounts and insights within the eCommerce industry.