A lot of ecom brands are leaving serious money on the table because of their landing page strategy.

Over the past year, our landing page team has built and deployed 200+ pages. We’ve also looked at hundreds of Google Ads accounts.

And 9 times out of 10 they're only running traffic to product pages or collection pages.

What we're doing instead:

Building dedicated landing pages for every stage of the funnel and every campaign type.

Each page is purpose-built to match:

• The intent behind the keyword (for Search & Shopping) or the creative (Demand Gen)
• The awareness level of the traffic
• The specific angle in the ad copy

This approach gives us 3 major advantages:

1. Unlocks New Traffic Sources

With the right landing pages, you can profitably run campaigns most brands can't touch:

• Competitor campaigns
• Informational keywords (”how to lose weight after 50)
• Comparison keywords (”best magnesium supplements for anxiety”)
• TOF and MOF traffic

2. Improves Conversion Rates

When your landing page matches search intent, conversion rates spike due to:

• Message match
• Lower friction (Colder traffic needs education before they're ready to buy)