Everyone else is running the same 2 landing page types:

Product pages and Category pages.

What we're doing instead:

Building dedicated landing pages for every stage of the funnel and every campaign type.

Each page is purpose-built to match:

• The search intent behind the keyword
• The awareness level of the traffic
• The specific angle in the ad copy

We rolled out over 100 Google Ads-specific landing pages this year. This approach gives us 3 major advantages:

1. Unlocks New Traffic Sources

With the right landing pages, you can profitably run campaigns most brands can't touch:

• Competitor campaigns
• Top-of-funnel informational keywords:
• Commercial research terms:

2. Dramatically Improves Conversion Rates

When your landing page matches search intent, conversion rates spike due to:

• Message match
• Lower friction (Colder traffic needs education before they're ready to buy)
• Better Quality Scores: Google rewards relevance between ad copy, keywords, and landing page

3. Enables Faster, More Profitable Scaling