We're able to get clicks with extremely low CPCs because we've uncovered a traffic opportunity that most brands ignore.
99% of them compete over MOF and BOF search terms on Google.
Almost everyone avoids TOF queries on Google.
The highest volume searches aren't transactional. They're informational:
These queries get 10x more searches at 1/10th the cost.
| Metric | Commercial Keywords | Informational Keywords |
|---|---|---|
| Examples | • "buy protein powder" | |
| • "best greens supplement | ||
| • "gut health supplements" | • "how to improve gut health naturally” | |
| • "signs of poor gut health" | ||
| • "best foods for gut health" | ||
| CPC Range | $3 - $8 | $0.07 - $0.50 |
| Competition | Brutal | Minimal |
| Search Volume | Limited | Massive |
| Who's Competing | Every supplement brand | Almost nobody with paid ads |
Typically, big players dominate these searches organically.
But that's fine, because our goal isn't organic rankings.We're not competing for:
We're owning a lane nobody else is playing in: Paid TOF (non-branded) traffic.
That's how we got CPCs under $0.10.
