The majority of brands run the same Shopping funnel:

Shopping ad → PDP

There’s nothing wrong with that.

But it’s not the only option, and in a lot of categories… it’s not the best one.

We’re seeing better results by changing 2 things:

• The product image
• The landing page

The issue with the traditional Shopping setup

1. Product image

Go search any query on Google Shopping right now and you’ll see that all the images look pretty much the same.

Background, angle, setup. It’s almost identical.

When everything looks the same, there’s no clear reason for a shopper to pick you over anyone else.

So people fall back on whatever feels easiest to compare:

• Price
• Reviews
• Small details

And in many cases, they just click one of the cheaper options.

That’s a tough position to be in if you’re not trying to win on price.

But this also creates a big opportunity.