By Jackson Blackledge, ECHELONN.IO

In this guide, we’ll show you 3 formats that are printing for one of our fitness clients and how to apply them to your own brand to get new customers with lower CPMs, boost ROAS, and scale.

What You’ll Learn

• The golden rules for high-converting YouTube ad creative
• 3 ad formats that are crushing it for our client right now
• A framework for scripting and producing native-feeling ads
• What metrics to track to know if your creative is actually working
• 3 tools to reverse-engineer winning formats from competitors

5 Golden Creative Rules for YouTube

3 YouTube Ad Formats That Are Printing Right Now

How to Create These Formats for Your Brand

Metric Benchmarks to Aim For

3 Tools to Research Winning Creative Angles

Final Takeaways

Let me leave you with 3 YouTube principles we live by:

1. Creative is king. Campaign structure, targeting, budget are useless without a video that stops the scroll and gets the click.