By Jackson Blackledge, ECHELONN.IO
Right now, the majority of brands only focus on bottom-of-funnel traffic on Google.
But that’s only a tiny part of the available market, and if that’s you, you’re leaving a ton of potential revenue on the table.
What’s great about advertorials is that they help you convert the middle and top of funnel traffic segments.
That way, you can expand your customer pool, drive more incremental revenue, and scale your spend.
First, let’s talk about Search.
Almost nobody is running paid ads on informational keywords.
Keywords like "how to reduce bloating naturally," "does collagen actually work," or "why am I losing hair" get 10x more searches at a fraction of the cost.
Big brands dominate these searches organically, but very few are buying paid traffic on them.
That's the gap. And it's why we're able to get clients clicks in the 30,000 to 400,000 monthly search range for under $0.20 CPC.
| Metric | Commercial Keywords | Informational Keywords |
|---|---|---|
| CPC Range | $2 - $8 | $0.05 - $2 (depends on the niche) |
| Competition | Brutal | Minimal |
| Who's Competing | Almost every brand in your category | Almost nobody with paid ads |
Typically, big players dominate these searches organically.
But that's fine, because our goal isn't organic rankings. We're not competing for:
Expensive commercial keywords
Organic rankings (takes forever)
