By Jackson Blackledge, ECHELONN.IO
Right now, 95% of brands on Google are competing for the same commercial keywords:
These terms are expensive (especially in competitive niches), competition is brutal, and search volume is relatively limited.
Meanwhile… almost nobody is running paid ads on informational keywords.
Keywords like "how to reduce bloating naturally," "does collagen actually work," or "why am I losing hair" get 10x more searches at a fraction of the cost.
Big brands dominate these searches organically, but very few are buying paid traffic on them.
That's the gap.
And it's why we're able to get clients clicks in the 30,000 to 400,000 monthly search range for under $0.20 CPC.
| Metric | Commercial Keywords | Informational Keywords |
|---|---|---|
| CPC Range | $2 - $8 | $0.05 - $2 (depends on the niche) |
| Competition | Brutal | Minimal |
| Who's Competing | Every brand in your category | Almost nobody with paid ads |
Typically, big players dominate these searches organically.
But that's fine, because our goal isn't organic rankings. We're not competing for: