By Jackson Blackledge, ECHELONN.IO

This guide walks you through how we set up, optimize, and monitor Shopping Ads campaigns.

I’ll go through every lever you can pull to improve your performance. These are all strategies that have proven to generate positive ROI across dozens of verticals.

Shopping Ads Campaign Setup (Updated July 2026)

How We Can Help:

1. Want our help with scaling Google Ads? For brands spending more than $20k/mo. on Google Ads or making over 1 million annually, we’ll identify the key bottlenecks in your account and give you a personalized 90-day scaling plan.
2. Get our E-commerce Growth Toolkit: Get access to our free resources and tools including the Product Feed & GMC Optimization Checklist, YouTube Shorts Ads Playbook, The Most Profitable Landing Pages For Google Ads, and more. Click here.
3. Get our Google Ads newsletter—where we share Google Ads findings from our accounts and insights within the eCommerce industry. Click here