By Jackson Blackledge, ECHELONN.IO

This guide walks you through the essentials of creating and optimizing Performance Max campaigns.

Chapters:

1/ Campaign Setup Fundamentals

2/ Asset Group Strategy + Creation

3/ Bidding Strategies & Budget

4/ Audience Signals & Search Themes

5/ Content Suitability Controls

6/ Customer Acquisition Settings

7/ Final URL Expansion

Need help setting up Google ads campaigns that get customers, not clicks?

Find us here:

*https://x.com/blvckledge https://www.echelonn.io/booking/google-ads*