By Jackson Blackledge, ECHELONN.IO



https://www.loom.com/share/3591c528b5e54f2a8b05f889c8bf6f06

The Deep Dive

As a Google Ads specialist focusing on eCommerce brands, I understand that non-branded keywords can play a vital role in attracting new customers and increasing revenue. Here’s a comprehensive strategy for targeting non-branded keywords to maximize ROI for your eCommerce business:

πŸ” Keyword Research:

🀺 Segment Keywords by Intent:

🀌 Create Compelling Ad Copy and Structure:

πŸ’» Optimize Landing Pages:

πŸ”Ό Structure Ad Campaigns:

πŸ” Remarketing:

πŸ‘¨β€πŸ’» Monitor Competitors:

βš–οΈ Scale and Grow:


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