By Jackson Blackledge, ECHELONN.IO
When this brand first came to us, they already had a strong store with a lot of visitors.
They were making about six figures a month through organic search and their brand's name getting around.
However, they had bigger goals.
They wanted Google to be a major source of their income, not just something on the side.
They wanted to:
Grow Revenue with Google:
They were already doing well but wanted Google to play a bigger part in their success.
Expand Beyond Organic Search:
While natural online searches were bringing in money, they didn't want to rely just on that. They were eager to explore more channels to reach customers.
Boost ROI and Scalability:
They wanted their advertising money to work harder for them. This meant looking for strategies that would not just bring in revenue, but could also scale up easily.
To meet the furniture brand's goals, we started off with some key strategies:
Note: For this brand, we didn’t have a need for Competitor Campaigns: The furniture brand didn’t have many rivals in their small market. So, we skipped trying to outdo competitors and focused solely on strengthening their own brand.