By Jackson Blackledge, ECHELONN.IO

If you’re trying to maximize your Google ads ROI, then optimizing for Average Order Value (AOV) and Customer Lifetime Value (CLV) is crucial.

• AOV is the average amount of money customers spend on each purchase.
• CLV is the estimated amount of money a customer will spend on your products or services over the course of their lifetime.

These metrics are crucial in understanding the value of each customer and each sale.

Let’s talk about ways to optimize your CLV and AOV with Google ads.

Before You Start

To effectively use Google Ads for enhancing your eCom AOV and CLV, you need to establish a solid foundation.

Let's explore the key steps to get started:

Define Your Campaign Goals

Before launching any Google Ads campaign, it's crucial to clearly define your goals.

Are you aiming to increase AOV by promoting higher-priced products or cross-selling?

Or do you want to enhance CLV by encouraging repeat purchases and customer retention?

Identifying your objectives will help shape your campaign strategy.

Strategies to Increase eCom AOV with Google Ads