By Jackson Blackledge, ECHELONN.IO

Video Breakdown

https://youtu.be/fO6jT9WJK2M

Case Study Breakdown

Untitled

Before (February)

SPEND: $19.5K

CPA: $5.73

ROAS: 6.28

SALES: $122k

Untitled

After (April)

SPEND: $13.1K

CPA: $2.62

ROAS: 14.16

SALES: $170k

In this case study, we will explore how our agency successfully achieved remarkable revenue growth for an e-commerce brand within a short span of 60 days.

Let’s dive in.

Problem Assessment

Streamlining the Campaign Structure

Leveraging Existing Virality on TikTok

Results and Impact

To replicate this success, for your brand:

  1. Analyze the search campaign structure and identify areas of overspending due to overlapping traffic.
  2. Simplify the search campaign structure by adopting a middle, top, and bottom of funnel approach.