By Jackson Blackledge, ECHELONN.IO
Intro:
1 thing you need to understand is ChatGPT is not magic.
It has limitations like:
- It Can’t Personalize: ChatGPT can give you some ideas based on the data you provide, but it might not be able to offer highly personalized recommendations for each customer. That's where marketers can step in and create personalized ad campaigns that really connect with individual customer types.
- Doesn’t Have Industry-Specific Knowledge: As much as we love ChatGPT, it's not a jack of all trades. It can provide some general marketing advice, but it might not be able to give you insights that are specific to a particular industry or product. That's where marketers with industry-specific knowledge and expertise come in and help you create more effective ad campaigns.
- No Understanding of Brand Voice: While ChatGPT is pretty smart, it might not fully understand your company's brand voice or tone. That's where marketers can provide you with guidance on how to ensure that your ad copy and messaging align with your company's values and mission.
It is mainly an IDEA GENERATING machine.
And while it’s in it’s early phase you can’t yet rely on it to write you out full-blown ad copy.
But let’s look at ways we can use it to speed up our keyword research.
First off, to make this document a bit easier to follow let’s give it a made-up product.