By Jackson Blackledge, ECHELONN.IO
https://www.loom.com/share/47aca89291724a53b17edf349ae09f45
In Google Ads, you have a “Headline” and you have a “Description” that reaches your audience.
The headline can only be 30 characters max including spaces, and the “description” can only be 90 characters max including spaces…
This means you only have 120 total characters including spaces to sell.
If I didn’t say this was extremely limiting space wise, I would be lying.
Most of the google ad copy out there looks something like this, and let’s be frank here…
It’s shit.
Instead of writing similar garbage in this format that everyone uses, we are going to use direct response marketing to create what I call “Mini-Sales Letters” in our descriptions so we can stand out to our audience and outperform the competition right off the jump…
… And instead of spending all day writing copy, we are going to leverage AI and have it do the groundwork for us.
We want our “Mini-Sales Letter” Google Ad copy to do the heavy lifting so by the time the prospect reaches the product page, they are already sold.
If you follow the steps and use this method you can: