By Jackson Blackledge, ECHELONN.IO
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In this guide, we'll give you a full playbook on how to massively scale Google Ads with custom landing pages. You'll learn:
By the end, you'll know exactly which landing pages to build, when to use them, and how to match them to each campaign.
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When a campaign stops scaling, brands often go look at the bid strategy. They check the targeting. They change the match types.
And occasionally, those things can help. But the real unlock, almost every single time, is building the right landing page.
One thing a lot of ecom brands don’t realize is:
Landing pages are the Google Ads equivalent of creatives on Meta.
They’re one of the biggest (if not the biggest) factors in your performance.
Just like how one winning Meta creative can scale into 6, 7 figures in spend...
One winning landing page can “unlock” a new level of scale for your campaigns.
Take this account for example.
The brand had never been able to crack Google Search. 3 months after launching a new landing page, they reached €543k in revenue.
First, let’s talk about why the landing page is often the biggest bottleneck preventing a campaign from scaling