By Jackson Blackledge, ECHELONN.IO

This guides contains our step-by-step framework for planning and running profitable sale events with Google Ads. We’ve used this exact approach to help brands achieve 2-4x revenue lifts during sales windows. We’ve organized every task by phase and priority so you know exactly what to set up, when to launch it, and how to maximize revenue from your promos.

Google Ads Sale Prep Checklist

How We Can Help:

1. Want our help with scaling Google Ads? For brands spending more than $20k/mo. on Google Ads or making over 1 million annually, we’ll identify the key bottlenecks in your account and give you a personalized 90-day scaling plan.
2. Get our E-commerce Growth Toolkit: Get access to our free resources and tools, including the Product Feed & GMC Optimization Checklist, YouTube Shorts Ads Formula, Landing Pages Playbook, and more
3. Get our Google Ads newsletter—where we share Google Ads findings from our accounts and insights within the eCommerce industry. Click here