By Jackson Blackledge, ECHELONN.IO

After auditing and managing $50 million+ in Google Ads spend, we’ve found one brutal constant: brands that lock in airtight tracking and attribution consistently out-perform those that don’t, often by 3-5× ROAS.

Most advertisers are flying blind. They trust blended numbers where a “4× ROAS” looks heroic, even though half the recorded conversions never happened or were credited to the wrong click. Clean data changes everything.

Note - How We Can Help:

• Get a free Google Ads audit: For brands spending more than $20k/mo. or making over 1 million annually, we’ll identify the key bottlenecks in your account, and places where you can optimize your budget and spend. Click here.
• Get our Google Ads newsletter—where we share Google Ads findings from our accounts and insights within the eCommerce industry. Click here

Google ads Tracking Checklist