By Jackson Blackledge, ECHELONN.IO

In this doc, you'll find the checklist we use to audit Google Ads accounts. It's the same process that uncovered millions in wasted spend for hundreds of accounts.

Each item is designed to help you catch what's costing you money and what you should optimize next. With this checklist, you'll know exactly what to audit, how to check it, and how to fix what’s broken. Enjoy!

Google Ads Audit Checklist

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