By Jackson Blackledge, ECHELONN.IO

What You’ll Get From This

If you’re running Google Ads in 2025, the old way of keyword research doesn’t cut it anymore.

Google’s automation, AI Overview, and “keyword-less” targeting have completely reshaped how keywords work.

In this guide, you’ll learn:

• Which tools to use
• How to identify the right types of keywords to target (based on your budget)
• When to use exact, phrase, & broad match types (hint: it’s different from 2 years ago)
• A step-by-step system to find, filter, and organize keywords using Google’s free tools
• How to know when you’ve found a keyword worth targeting
• How to organize your keywords inside your campaigns
• A roadmap for ongoing optimization so you keep improving

By the end, you’ll have a repeatable process you can apply directly to your own campaigns.

Step 1: Choose the Right Keyword Types