The sales price attribute is one of the most powerful tools in Shopping ads, but most brands either ignore it or implement it incorrectly.
This isn't just about showing a discount - it's about creating visual elements that make your ads stand out.
When implemented correctly, the sales price attribute creates two powerful visual triggers:
These visual elements help your ads stand out in competitive search results, increasing click-through rates and conveying value immediately.
The way it works is when you're in the feed, you give your price and also fill the sales price attribute.
When you're not running a sale, this attribute is usually empty.
The process is straightforward: