Final URL expansion is an advanced feature that can improve your campaign's reach and effectiveness:

To enable this feature:

1. Go to campaign settings
2. Find "Automatically created assets"
3. Turn on "Text assets" to access final URL expansion

How it works:

• Similar to Dynamic Search Ads within your Performance Max campaign
• Google can serve ads that lead to landing pages not specifically included in your asset groups
• You can exclude certain URLs using simple rules

Reporting limitations:

• Google Ads' "Landing Pages" report often hides Performance Max landing page data
• Use GA4 for more detailed insights:
  • Navigate to "Engagement" → "Landing Page" report
  • Add "Campaign ID" as a second dimension
  • Filter for your specific Performance Max campaign ID

This feature expands your campaign's reach by allowing Google to identify and target additional relevant landing pages on your website.

Final URL Expansion.mp4