Video Breakdown:

Point_6.mp4

In Shopping ads, your price position affects everything – your click-through rate, your conversion rate, and even your CPCs.

But here's the thing: it's not just about being the cheapest.

It's about being competitive within your segment while still protecting your margins.

Your pricing directly influences multiple performance metrics:

• Click-through rate (CTR): More competitive prices typically drive higher CTR
• Conversion rate: Price-sensitive shoppers are more likely to convert at competitive prices
• Cost-per-click (CPC): Google often rewards price-competitive products with lower CPCs
• Impression share: Products with competitive pricing tend to receive more visibility

Google's Sale Price Suggestion Tool

Google Ads provides a powerful tool for price optimization:

The Sale Price Suggestion column.

This column uses comprehensive data from: