Product groups are where most advertisers miss the opportunity for precise control.
A lot of brands we've audited simply lump everything into a single "All Products" group and hope for the best.
But this is like trying to fish with a one net when you need different nets for different fish.
The key is breaking down your products into segments based on your data.
This strategy varies depending on your campaign type and gives you much greater control over your Shopping campaigns.
Without proper segmentation, you're effectively blindfolded, operating on aggregated data that doesn't tell the whole story.
If you're using manual CPC bidding, you can get extremely granular with your segmentation.
You can segment by: