Adding signals to your asset groups helps Google understand your target audience:

Audience Options (From Broad to Specific):

• Affinity audiences (very broad)
• Custom segments
• Your first-party data (most effective)

Best Practice: Focus on your first-party data:

1. Customer lists (email addresses)
2. Website visitors

These signals give Google the most accurate picture of your current clients and potential customers.

Search Themes:

• Add up to 25 of your most successful keywords for each product category
• This guides Google on what search terms should trigger your ads

After setting up audience signals and search themes, publish your asset group and proceed to budget setting. Ensure your budget allows for multiple conversions daily - if your average conversion value is around $100, set a budget that's a multiple of this amount.

audience signals and search themes.mp4