Video Breakdown:

Point_3_.mp4

Product titles are a crucial foundation for the success of your Shopping ads.

But here's the problem – most brands just use their default Shopify titles or, even worse, structure their titles poorly based on misconceptions.

For example, many brands mistakenly believe they should put their brand name first in the title because they've heard that's good for Google Ads.

This misconception often leads to poor results, especially in prospecting campaigns, where the goal is to attract new customers who aren't familiar with your brand yet.

Remember, we want new customers. We don't just want to market to our existing pool of customers.

Common Title Structure Mistakes

1. Using Default E-commerce Platform Titles

• Too short and lacking critical keywords
• Missing important product attributes
• Not optimized for search behavior

2. Leading with Brand Name

• Wastes the most valuable characters in your title
• Reduces visibility for non-branded searches
• Limits your ability to attract new customers

3. Missing Key Specifications

• Omitting important product details
• Failing to include distinguishing features
• Not mentioning size, color, or material

4. Keyword Stuffing

• Cramming too many keywords unnaturally
• Creating titles that don't make sense to users
• Potentially triggering quality issues

The Optimal Title Framework

Here's a framework you can use to structure your titles for maximum visibility and performance:

1. Main Keyword First

• Focus on what people actually search for
• Use the primary product category/type
• Include the main problem it solves

2. Key Product Features and Benefits