Video Breakdown:

Point_2.mp4

The Problem with Single Campaigns

When all your products live in one campaign, Google's algorithm naturally favors your best-performing products.

On the surface, this sounds great. Let Google push what works, right?

Wrong.

Because you'll never know if other products could perform well with proper exposure and optimization.

When everything's in one campaign, you lose control over:

• Budget allocation between categories
• Bidding strategies for different price points
• Optimization for seasonal products
• Testing new products

You need different strategies for different product types:

• A $20 product needs different bidding than a $200 product
• A seasonal item needs a different strategy from an evergreen one

That's why you need strategic campaign splitting.

Level 1/ Branded vs. Non-Branded Campaign Structure