Video Breakdown:

Point_10.mp4

This one is pretty basic, but your shipping strategy is a huge part of how Google rates your stores.

This is a factor in what Google calls the Store Quality Score card.

And it can directly influence:

• Where you rank in search results
• How much your ads cost
• How many clicks you can get

Impact on Performance

Free shipping is more than just a customer benefit—it's a critical part of your Google Shopping strategy:

• Higher CTR: Ads displaying "Free shipping" typically see 10-30% higher click rates
• Improved Quality Score: Direct impact on your Store Quality Score
• Lower CPCs: Better quality scores can lead to lower costs
• Increased Conversion: Removes a major friction point in the purchase decision