Video Breakdown:

Point_1.mp4

Custom Labels let you pass vital business data to Google that you can't include in regular product attributes.

These include:

• Profit margins
• Price brackets
• Seasonality
• Product performance tiers
• Stock levels

Custom labels are additional feed fields that give you strategic control over how your products are grouped and optimized in Google Shopping.

Common Implementation Mistakes

Based on over 300 audits we've conducted, brands typically make these critical errors:

1. Not using custom labels at all
   • Missing out on a powerful segmentation tool
   • Limiting campaign optimization potential
   • Treating all products with the same approach
2. Creating static "best seller" labels
   • Based on outdated performance data
   • Not reflecting current market conditions
   • Labels become quickly irrelevant
3. Implementing without a strategic framework
   • Random labeling without clear purpose
   • No connection to business goals
   • Unable to use labels for meaningful decisions

Without proper custom labels, your campaigns are being optimized around outdated metrics - making them essentially useless.

Creating a Dynamic Tiering System