To set up a Performance Max campaign:

1. In your Google Ads account, click on "Campaigns" then the "+" button
2. Select "Sales" as your goal
3. Choose "Purchases" as your specific objective
4. Select "Performance Max" campaign type
5. Link your Google Merchant Center account - this is critical as Performance Max for e-commerce relies heavily on your product feed

Remember that Performance Max for e-commerce is essentially an evolution of shopping campaigns, and the product feed in Google Merchant Center is a fundamental component for success.

Setup Checklist:

• [ ] Google Ads account access
• [ ] Sales goal selected
• [ ] Purchase objective
• [ ] Performance Max campaign type
• [ ] Google Merchant Center linked

Campaign Setup Fundamentals.mp4